Edward Enninful, a prominent figure in the fashion industry, reflects on his journey and the changing landscape of Britain. When he was discovered on a London tube in 1988, his life took a turn towards the vibrant creative scene of the 90s, where he rose to become a fashion director at i-D magazine. Enninful reminisces about the era's raw energy and the rise of Young British Artists like Jay Jopling and Tracey Emin, as well as his friendship with Kate Moss and Naomi Campbell. However, he expresses concern about the current state of Britain, feeling that it has become less tolerant than it was in the 90s. This sentiment is reflected in the rise of the far right, backlash against 'wokeness', and the reassertion of Eurocentric beauty standards. Enninful, a strong advocate for cultural diversity, celebrates these changes through his work as the editor of British Vogue, featuring diverse personalities like Sadiq Khan, Skepta, Steve McQueen, and Zadie Smith. He emphasizes the importance of giving a voice to those who have one, highlighting the role of immigration in his own life. Enninful's commitment to inclusivity and boldness is evident in his career, as he became the first black, gay, and disabled gay man of colour to lead British Vogue. His covers showcased models of colour, plus-sized women, an octogenarian, a model in a hijab, and a woman with Down's syndrome, proving that inclusivity is good for business. Enninful's latest venture, EE72 and its magazine 72, continues his disruptive approach, focusing on collaboration and a lack of traditional advertising. He believes in the power of collaboration, using technology to virtually try on Moncler designs. Enninful's influence extends beyond fashion, as he curates exhibitions and hosts talks, bringing attention to diverse artists and challenging the status quo. His personal journey, marked by adversity and a refusal to be typecast, has shaped his leadership and determination to make a difference. Enninful's story is a testament to the power of pursuing passions, despite challenges and setbacks, and his impact on the creative industry is undeniable.
