As M. M. Keeravani, the celebrated composer, reflects on his 65th birthday, he offers a glimpse into his creative journey and the secrets behind his enduring success. With a career spanning nearly four decades, Keeravani's story is one of innovation, collaboration, and a deep-rooted passion for music. In an exclusive interview, he shares his thoughts on the expectations surrounding his upcoming projects, the importance of nurturing new talent, and the unique bond he shares with his cousin, director S. S. Rajamouli.
A New Chapter: YouTube and Fresh Talent
Keeravani's decision to launch a YouTube channel is a bold move, one that reflects his commitment to pushing boundaries and fostering the next generation of musical talent. In his own words, "We have to seek new voices in the wilderness." This initiative is not just about promoting experimental music videos and short films; it's a statement of intent, a declaration that the composer is ready to embrace change and challenge conventions.
"I am convinced that the future belongs to young talent," he asserts. "We cannot keep clinging to the past, glorious as it was." This sentiment is a call to action, urging the industry to look beyond the familiar and embrace the unknown. It's a reminder that creativity thrives on diversity and that the music industry must evolve to stay relevant.
The Pressure of Expectations: RRR and Beyond
When it comes to his upcoming projects, Keeravani is acutely aware of the high expectations surrounding them. "I know expectations are very high (for S. S. Rajamouli's Varanasi). I don't want people to expect another RRR," he candidly admits. This statement is a powerful reminder that even the most successful artists face the challenge of living up to their own and others' expectations.
"Doing the same thing just because it worked is creative inertia," he continues. "And that's like death to me." This sentiment underscores the importance of innovation and the need to constantly reinvent oneself in a creative field. It's a warning against complacency and a call to embrace new ideas and approaches.
A Unique Bond: Sign Language and Collaboration
Keeravani's relationship with Rajamouli is a fascinating aspect of his career. The fact that they can communicate musical requirements through sign language is a testament to their deep understanding of each other's creative processes. "Do you know we are cousins?" he reveals, adding, "He is the only son of my father's youngest brother Vijayendra Prasad." This familial bond has undoubtedly fostered a unique and productive working relationship.
"Rajamouli and I have worked together in several films," he explains. "By now, we can communicate about his musical requirements by sign language." This level of collaboration is rare and valuable, demonstrating the power of personal connections in the creative process. It's a reminder that the best collaborations are often born out of a deep understanding and respect for each other's work.
A Journey of Recognition: From Assistant to Independent Composer
Keeravani's journey to becoming an independent composer is a testament to his resilience and determination. "I started as an assistant to the great K Chakravarthy sir," he recalls. "I've been composing for almost 40 years." His early struggles are a common thread in many artists' stories, highlighting the challenges of breaking into the industry.
"My first independent film soundtrack was never released," he shares. "My career could have finished then and there, if it wasn't for Ram Gopal Varma." This pivotal moment in his career underscores the importance of mentorship and the impact a single individual can have on an artist's trajectory. It's a reminder that sometimes, all it takes is one person to recognize and nurture a talent.
A Legacy of Inspiration: From Sinatra to Naatu Naatu
When asked about the musicians who have impressed and inspired him, Keeravani names Frank Sinatra, Kishore Kumar, and Asha Bhosle. "My all-time favorite singers are Frank Sinatra, Kishore Kumar, and Asha Bhosle," he says. "One by one, all the greats are gone." This reflection on the passing of musical legends is a poignant reminder of the impact these artists have had on the industry.
"We had foreigners dancing to my Naatu Naatu without understanding a word," he adds. This statement is a testament to the universality of music and its ability to transcend language barriers. It's a reminder that music has the power to connect people from different cultures and backgrounds, fostering a shared experience and understanding.
A Personal Perspective: The Future of Music
As Keeravani looks to the future, he is both excited and cautious. "I don't know about that (miles and miles to go before you sleep)," he says, "But I believe every day, every opportunity that comes my way to express myself is godsent. Never take anything for granted." This sentiment is a powerful reminder of the importance of living in the moment and making the most of every opportunity.
"I am nowhere near Shankar-Jaikishan or S. D. Burman," he adds, "But I am grateful for the journey and the impact I've had on the industry." This humility and gratitude are rare qualities in a field often driven by ambition and success. It's a reminder that true artists are not defined by their achievements but by their passion and dedication to their craft.
In conclusion, M. M. Keeravani's story is one of innovation, collaboration, and a deep-rooted passion for music. As he continues to push boundaries and nurture new talent, his legacy as a composer and mentor will undoubtedly endure. His journey is a reminder that the future of music is not just about creating new sounds but also about inspiring and empowering the next generation of artists.
